The term "Bespoke" as applied to fine tailoring was created in Savile Row, typical street of Mayfair district of central London, by Beau Brummel, understood to mean "made to order". He was himself a dandy and he organized the tailors in this street. The place became a reference for fashion designers and tailoring lovers all around the world. Since then Bespoke means the distinction of hand crafted garments.